Learn how Viacom18 used KreadoAI’s AI avatar clone and voice clone technology to enhance cricket commentary. The results? A 70% drop in production time, 50% lower costs, and 35% more viewer engagement. This innovative approach enabled efficient, multilingual content creation for global sports fans.
Key Results Delivered by KreadoAI Avatar Clone
✔️ Cost Savings: 50%
✔️ Video Creation Time Reduced: 70%
✔️ Viewer Engagement Increased: 35%
About Viacom18
Viacom18 Media Pvt. Ltd. is a prominent Indian media and entertainment company that operates multiple television channels and digital platforms, including Colors TV and JioCinema. To enhance their sports content, Viacom18 collaborates with Aakash Chopra, a former Indian cricketer and renowned cricket commentator and analyst with 4.6 million YouTube subscribers. Aakash's expert commentary is a key component of Viacom18's cricket programming, providing viewers with in-depth match analysis and predictions.
Challenges Faced by Viacom18
Viacom18 faced the challenge of rapidly producing high-quality cricket commentary videos in multiple languages to cater to their diverse global audience. Traditional video production methods were not only time-consuming and costly but also limited the ability to quickly update and localize content. Viacom18 sought a solution to streamline their content creation process while maintaining the high standards of Aakash Chopra’s presentations.
Solution
Viacom18 partnered with KreadoAI to utilize its advanced digital human cloning and video production platform. KreadoAI provided a professional-grade digital clone of Aakash Chopra, replicating his likeness and voice with high accuracy. This digital human clone was used to create cricket commentary and team prediction videos that could be easily adapted for various languages and markets.
Results
Efficiency Gains: By implementing KreadoAI’s digital human technology, Viacom18 reduced the time required for video production by 70%, allowing them to respond faster to live sports events and audience demands.
Multi-language Content: The digital clone’s voice cloning capabilities enabled Viacom18 to deliver content in multiple languages, significantly expanding their reach and engagement across different regions.
Cost Reduction: KreadoAI’s solution led to a 50% reduction in production costs compared to traditional methods, making it a highly cost-effective option for Viacom18's expanding content needs.
Increased Viewer Engagement: The use of digital avatars and multilingual content contributed to a 35% increase in video views and a 20% rise in channel subscriptions, enhancing Viacom18's overall digital presence.
KreadoAI’s digital human cloning technology provided Viacom18 with a cutting-edge solution to enhance their cricket commentary content. By streamlining video production, enabling multi-language outputs, and significantly reducing costs, KreadoAI empowered Viacom18 to deliver high-quality, engaging content that resonates with a global audience. This partnership exemplifies the powerful impact of digital human technology in modern media production, driving both operational efficiency and audience engagement for Viacom18.
