For their flagship mobile app, MICO, the global social platform team wanted to accelerate user acquisition and engagement through a more immersive, modern approach to marketing—video.
Rather than relying on static images or text-based ads, MICO’s marketing team saw the opportunity to create engaging, avatar-led explainer videos that speak directly to users in their native languages. These videos would showcase app features, walk through onboarding processes, and highlight real-time interactions—all without hiring production crews or voice actors for each market.
The Challenge
MICO had already expanded into over 150 countries and supported nearly 20 languages. But that global presence came with a set of familiar challenges when it came to content creation:
🐌 Scalability: Producing multilingual video content with real actors or influencers for each market was slow and unsustainable.
💸 Cost: Outsourcing video production or hiring local talent would cost thousands of dollars per campaign.
⏳ Speed: Even one short promo video could take days to produce, from scripting to voice recording to editing.
🔄 Flexibility: Once a product UI or feature changed, the video will have to be re-shot or re-recorded.
MICO needed a more agile and automated solution—something that could help them deliver high-quality, personalized videos at scale without compromising on authenticity or localization.
The Solution: KreadoAI
That’s when MICO discovered KreadoAI—an AI-powered video generation platform designed to help global teams create human-like digital spokesperson videos in minutes.
After testing the tool, MICO quickly adopted KreadoAI’s premium membership, unlocking full access to its multilingual avatars, voice synthesis, and advanced customization features.
With KreadoAI, the process became radically simpler:
✍️ The team writes a short script based on the campaign goal (e.g. user onboarding, feature explainer, or event promo).
🎙️ They choose from 140+ languages and realistic AI voices, ensuring natural pronunciation and tone.
🧑 They select a digital human avatar that fits the target audience, from young creators to professional spokespersons.
📱 Screenshots, UI recordings, or promotional banners are uploaded to match the script.
🎬 One-click generation: Within minutes, a polished, localized video is ready to be downloaded and shared across platforms.
Why MICO Loves KreadoAI
Here are the top 5 reasons the MICO team continues to scale with KreadoAI:
💡 Speed: A fully-produced video takes less than 10 minutes from script to export, reducing production time by over 90%.
💰 Cost-Efficiency: Video production costs dropped by more than 80% compared to traditional methods.
👱 High-Quality Digital Avatars: The AI avatars look realistic and speak with localized accents—so users can’t tell it’s AI.
🌐 Multilingual Reach: With support for 140+ languages, MICO can run targeted campaigns in emerging and mature markets alike.
🔁 Update-Friendly: Need to change a sentence or UI shot? No need to re-shoot—just tweak and regenerate instantly.
The Results
Since adopting KreadoAI, MICO has transformed its video strategy:
🚀 20x faster production time
🌍 Localized campaigns running in over 10 countries simultaneously
📈 28% increase in engagement on social platforms
💬 Higher CTR and app installs from short-form video ads
🎥 Embedded videos in onboarding flows boosted user retention during first-week usage
MICO now uses KreadoAI videos across multiple customer touchpoints—including TikTok ads, app stores, landing pages, and even in-app tutorials.
What’s Next
Looking ahead, MICO plans to:
✔️ Launch seasonal campaigns using holiday-themed avatars
✔️ Develop a library of reusable scripts and templates for faster rollout
✔️ Experiment with interactive video bots for FAQs and support
✔️ Turn digital avatars into recognizable brand assets for long-term retention
“With KreadoAI, we’ve finally found a scalable way to bring human connection into digital marketing—without the traditional production hurdles.”— MICO Growth Marketing Lead
Ready to scale your video marketing like MICO?
Discover how KreadoAI can help you create high-quality, multilingual digital human videos—faster, cheaper, and at scale.
