About Amorepacific
Amorepacific is a heritage-rich and innovation-driven beauty and skincare conglomerate founded in 1945 and headquartered in Seoul, South Korea. As a leading force in the Asian cosmetics industry, Amorepacific is home to a portfolio of globally loved brands including Sulwhasoo, Laneige, Innisfree, and Etude House.
Renowned for its robust R&D capabilities and global brand strategies, Amorepacific has repeatedly been listed among Forbes Asia’s Top 50 and World’s Best Employers, with a mission to bring “Asian Beauty to the World.”
Amid accelerated digital transformation and global social media expansion, Amorepacific has been actively exploring how AI can infuse new vitality into its brand storytelling and deliver more immersive experiences to its audience.
Challenges Faced by Amorepacific
Despite its strong presence in product innovation and brand operations, Amorepacific encountered several critical challenges in content creation and global marketing:
Fragmented Global Messaging
With operations across various countries and regions, cultural and linguistic differences made it difficult to synchronize brand messaging. Traditional video production processes struggled to efficiently generate localized content in multiple languages and formats.
Time-Consuming & Costly Production
Frequent product launches and promotional events required a steady flow of high-quality content. However, coordinating models, shoots, and editing made the process expensive and time-intensive—failing to meet the fast-paced nature of social media demands.
High Barrier for Virtual IP Creation
Gen Z and Alpha consumers increasingly favor virtual influencers. But crafting a virtual identity with high recognition, expressiveness, and engagement typically requires a professional team and extensive resources.
Lack of Innovation in Social Media Engagement
Traditional beauty content such as flat-lay product photos and human tutorials was becoming homogeneous. The brand needed a breakthrough format that combined technology, interactivity, and storytelling.
✅ Solution: KreadoAI’s Talking Photo Avatars + Virtual Influencer IP
To tackle these challenges, Amorepacific partnered with KreadoAI to bring to life a proprietary virtual influencer using KreadoAI’s talking photo avatar technology. By uploading or generating influencer images, Amorepacific was able to:
Create a Custom Virtual Influencer
By simply input the keywords, Amorepacific generated a lifelike, high-fidelity digital avatar that aligned with the brand’s aesthetic and became a virtual brand ambassador.
Produce Multi-Platform Social Content
Using KreadoAI talking photo, the team generated a variety of video content—product showcases, beauty tutorials, seasonal greetings—optimized for Instagram, TikTok, YouTube, and more.
Host Events with a Virtual Presenter
The virtual avatar also took on the role of event host, emceeing brand galas with natural voice and facial animation, adding a futuristic touch to brand experiences.
Generate Videos Without Filming
All content was produced using only photos and scripts, with no need for studios or editing teams. A fully rendered video could be completed in as little as 10 minutes.
📊 Key Results
Through its collaboration with KreadoAI, Amorepacific rapidly developed a versatile, on-brand virtual KOL (Key Opinion Leader) and achieved measurable impact:
📈 72% Increase in Social Engagement
With a unique and engaging virtual personality, the influencer attracted a surge in attention and interactions across platforms.
⏳ 90% Reduction in Content Production Time
What once took days of coordination and editing now takes under an hour, significantly enhancing operational agility.
🎨 Stronger Brand Consistency
Using a single digital avatar across all content channels ensured consistent tone, style, and brand identity.
🔁 High Versatility and Reusability
The virtual character was deployed across product launches, holiday campaigns, and live events—drastically improving content ROI.
“KreadoAI helped us shift from ‘filming humans’ to ‘creating humans.’ Our virtual influencer is now a core asset of our brand’s social media strategy.” — Digital Strategy Team, Amorepacific
By harnessing KreadoAI’s talking photo avatar solution, Amorepacific successfully built a powerful virtual brand IP, enhancing both efficiency and impact in content creation. Moving forward, the company plans to continue exploring the synergy between AI technology and brand marketing, paving the way for the next evolution of intelligent beauty communication.
