By integrating AI Avatar Live Streaming, BYD is pioneering a new, intelligent marketing model. Through automated interactions and scheduled livestreams, this approach enhances account activity, increases brand exposure, and boosts audience engagement. Compared to traditional human-hosted livestreams, AI-driven broadcasts significantly reduce operational costs while enabling longer streaming durations and broader audience reach.
KreadoAI AI Livestreaming & BYD Auto
✅ Increased Exposure: +90.35% compared to the October average
✅ Higher Engagement: Interaction rate improved by 10%
✅ Lower Operational Costs: 70% reduction compared to traditional livestreaming
About BYD Auto
BYD is a leading high-tech enterprise committed to "leveraging technological innovation to create a better life." Established in February 1995, the company operates across multiple industries, including electronics, automobiles, renewable energy, and rail transit. In the new energy vehicle (NEV) sector, BYD possesses core technologies across the entire value chain, from batteries and motors to controllers and chips.
BYD HeDi 4S Store is an authorized dealership under the BYD brand, dedicated to providing customers with high-quality NEV sales and after-sales services.
Challenges Faced by BYD
With the rise of short-form video marketing, BYD HeDi 4S Store aimed to drive sales through livestreaming. However, traditional human-hosted livestreams posed significant challenges:
Platform Restrictions – Human hosts risk triggering content-related restrictions, affecting reach and promotional impact.
Low Account Activity – Irregular streaming schedules led to low engagement and limited platform recommendations.
High Operational Costs – Limited working hours, high salaries, and management expenses made human-hosted livestreams costly and inefficient.
Limited Audience Reach – Expanding visibility beyond existing followers was critical for attracting potential customers and breaking through traffic bottlenecks.
💡 KreadoAI’s AI Livestreaming Solution
✅ AI Digital Human Hosts – KreadoAI’s AI avatars, tailored to match BYD’s brand image, enabled 24/7 livestreaming, eliminating time constraints.
✅ Scheduled Streaming – Optimized streaming schedules (e.g., 7:00 PM – 9:00 AM) improved account stability and algorithm ranking.
✅ Hybrid Livestreaming Model – AI + Human rotation extended total broadcast time, maximizing high-traffic periods.
✅ AI-Driven Engagement – Smart AI interaction features enhanced viewer retention and increased engagement rates.
Key Results from AI Livestreaming
Zero Platform Restrictions – The AI-hosted livestreams avoided content violations, ensuring consistent traffic growth.
Boosted Account Performance – Daily streaming exceeded 6 hours, significantly improving engagement and platform visibility.
90.35% Increase in Exposure – Single-stream average exposure nearly doubled, reaching more potential customers.
+10% Higher Interaction Rate – AI-powered streams increased audience participation compared to human-hosted sessions.
70% Cost Reduction – Lowered human resource dependency while enabling longer and more cost-effective livestreaming.
87% Non-Follower Viewership – The majority of viewers were new users, turning livestreaming into a major customer acquisition channe.
The BYD HeDi 4S Store x KreadoAI AI Livestreaming Model has successfully overcome the limitations of traditional livestreaming. This cost-effective, high-conversion, and scalable approach is unlocking new opportunities across the automotive, manufacturing, and e-commerce industries.
Looking ahead, the partnership will further optimize content, integrate AI-driven interactions, intelligent recommendations, and personalized marketing, creating a more engaging and powerful AI livestreaming ecosystem.
👉 Want to experience AI livestreaming avatar? Explore KreadoAI today and start your journey into smart digital marketing!
